Cookie Policy

we use cookies to improve your experience on https://www.ancestors.co (the “site”). this cookie policy sits within ancestors wellness ltd’s privacy framework and explains what cookies are, which ones we use, and how you can manage them.

last updated — 27 july 2025

what is a cookie?

a cookie is a small text file stored on your device when you visit a website. it usually contains:

  1. The site name;
  2. a unique ID to recognise your browser;
  3. data that supports the cookies purposel
  4. an expiry date.

cookies let a site remember you, enable core functions (like logging in or keeping items in your cart), track usage for analytics, and personalise content or ads.

first‑party cookies are set by the site you visit. third‑party cookies are set by external services (for example, facebook) and can track you across multiple websites.

how we use cookies

we group our cookies into four categories:

essential cookies

Needed for the site to work. they enable:

  • shopify cart and checkout, including shop pay;
  • customer account log‑ins and security;
  • page navigation and load balancing.

    performance cookies

help us understand how visitors use the site so we can improve speed and navigation. we use:

  • google analytics (_ga, _gid, _gat and related ids). data is aggregated and anonymised.

    functionality cookies

remember your settings and choices to provide a smoother visit, e.g.:

  • language or region preferences;
  • whether you dismissed the cookie banner.

    these are mainly first‑party cookies set by shopify.


targeting / advertising cookies

used to deliver relevant ads and measure their effectiveness. we install:

  • facebook pixel ( _fbp );
  • tiktok pixel ( _ttp ).

    these third‑party cookies may track you on other sites that embed the same pixels.

your choices

when you first visit, a banner lets you accept or reject non‑essential cookies. you can also:

  1. adjust browser settings to block or delete cookies;
  2. revisit the banner via the “manage cookies” link in the footer and update your preferences;
  3. opt out of google analytics with the browser add‑on from google;
  4. manage ad personalisation in your facebook and tiktok account settings.

blocking essential cookies will break core features like checkout and account login.