privacy policy

Your privacy is important to us. it is ancestors wellness ltd’s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, www.ancestors.co, and any other sites we own and operate.

this policy is effective as of 27 July 2025.

last updated: 27 July 2025

information we collect

We collect information in two ways:

  • Information you knowingly give us (for example, when you create an account or place an order).
  • Information automatically sent by your devices when you access our site or services.

log data

when you visit the site, our servers may record standard data provided by your browser: ip address, browser type, pages visited, time and date, time spent on pages, and other details. if errors occur, we may also capture technical data about the error. while this data is not personally identifying on its own, it may be combined with other information to identify individuals.

personal information
We may ask for personal information such as:

  • name
  • email address
  • phone number
  • billing and shipping address

user‑generated content

reviews, ratings, images or video you choose to submit may be published publicly. once posted, such content can be accessed by people outside this policy’s scope.

legitimate reasons for processing

we collect and use personal information only when we have a legitimate reason to do so, and only to the extent reasonably necessary to provide our services.

collection and use
we may collect, hold, use and disclose information to:

  • provide core features and services of the site
  • personalise your experience
  • process payments and deliver products
  • communicate with you, including marketing (if you opt in)
  • perform analytics, market research and business development
  • operate competitions or promotions
  • maintain internal records and comply with legal obligations
  • ensure security and fraud prevention

payment processors: shopify payments (including shop pay), paypal, google pay and apple pay will handle payment information according to their own privacy policies.

analytics and advertising tools: google analytics, facebook pixel and tiktok pixel help us understand site usage and deliver relevant ads.

security

We use commercially acceptable measures to protect personal information, but no method of transmission or storage is fully secure. you are responsible for keeping your passwords confidential.

retention
We keep personal information only as long as necessary for the purpose collected, or as required by law. when no longer needed, we will delete or anonymise it.

children’s privacy
We do not knowingly collect personal information from anyone under 18 years of age.

disclosure to third parties
We may disclose personal information to:

  • service providers (hosting, payment processing, analytics, marketing, logistics)
  • professional advisers and contractors
  • authorities, regulators or courts when required by law
  • a prospective buyer of our business or assets

international transfers

Information we collect may be stored or processed in the united kingdom or other countries where we or our partners operate. we will protect data transferred outside the eea in line with this policy and applicable law.

your rights
You may:

  • request access to the personal information we hold about you
  • ask for inaccuracies to be corrected
  • request deletion or restriction of processing
  • object to processing based on legitimate interests
  • withdraw consent at any time (for example, marketing emails)
  • lodge a complaint with a data‑protection authority
  • To exercise these rights, contact us on the contact page.